Seo Ye-ji’s Successful Comeback as “Bobbed Hair Goddess”: End Hiatus and Expand into Overseas Brand Photoshoots

Recently, Seo Ye-ji unveiled her pictorial with Dazed Korea in collaboration with the French luxury fashion house Longchamp.
In the photoshoot, Seo Ye-ji perfectly embodied her own style against the exotic backdrop of Bali, Indonesia, showcasing Longchamp’s iconic Le Roseau bags and outfits. She radiated her signature elegance and intense charisma.

She exuded the aura of a refined actress by pairing an ivory-handle bag with a sleek black midi dress featuring sophisticated draping. In another look, she channeled a lively summer mood by wearing a gingham print crop top and skirt set, complemented by a tone-on-tone orange-brown bag and high-heeled sandals.
She also displayed her charismatic fashion sense with a deep purple knit top and skirt set, while revealing a contrasting bright and casual charm in a khaki overall dress and a long dress with draped detailing on the chest, accessorized with a walnut-colored handle bag perfect for the upcoming spring/summer season.

Through this photoshoot, Seo Ye-ji not only showcased fashion but also conveyed her unique sensibility and storytelling, reflecting her growth. Particularly, the scene shot under the Bali sunset maximized her elegance and natural allure, captivating viewers.
More of Seo Ye-ji’s collaboration with Longchamp can be found in the March issue of Dazed magazine, as well as on its website and official social media channels.

Meanwhile, Seo Ye-ji recently established a dedicated team within her agency to monitor malicious posts on online communities, social media and portal sites. She appointed a legal representative and filed the first round of complaints against 130 malicious commenters.
The agency stated, “We will continue monitoring and respond strongly to malicious rumors, defamatory posts and comments without any leniency to protect our artist.”

Seo Ye-ji was previously embroiled in controversy in 2021 over allegations of gaslighting her ex-boyfriend, actor Kim Jung-hyun. She later made her return through the 2022 drama “Eve” but subsequently went on another hiatus. Last August, she made a public appearance at a beauty brand event and, on January 29, held her first fan meeting “2024 SEO YEA JI 1ST FANMEETING”.